Texas RangersBuilding Business Wins for the 2023 World Series Champions
The Texas Rangers, 2023 World Series Champions, are more than just a baseball team—they’re a cornerstone of Texas sports culture. With a passionate fan base and a commitment to delivering unforgettable experiences, the Rangers were looking to strengthen their community connections, increase ticket sales, and enhance brand visibility. Here’s how we helped extend their reach and turn an unforgettable season into measurable business success.
IMPACT BY THE NUMBERSWe partnered with the Texas Rangers to execute a season-long strategy designed to maximize engagement, drive ticket sales, and turn online buzz into real business results. Every touchpoint was crafted to keep fans excited, expand the team’s reach, and create meaningful connections that lasted beyond game day.
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single-game tickets sold in 3 months through social media promotions
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total ticket value generated from influencer campaigns
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impressions on World Series social content
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ticket revenue sold for the pregame happy hour
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Instagram story impressions
STRATEGY & EXECUTIONTo help the Texas Rangers achieve their business goals, we developed a dynamic strategy that combined social media marketing, influencer partnerships, and in-person activations. By leveraging digital content and real-world experiences, we engaged fans, drove ticket sales, and amplified the excitement of the season.
Paid Social Media Ads / Organic Social Media Content / Event Activation
Fueling Ticket Sales Through Creative Campaigns
To boost single-game ticket sales, we partnered with influencers and utilized a unique promo code to offer exclusive discounts. By combining compelling Instagram posts, stories, and newsletter features, we consistently drove traffic to the Rangers’ ticket pages throughout the season.
Engaging Fans During Historic Moments
When the Rangers won the World Series, we captured the excitement with timely, impactful content. Within minutes of their victory, we shared a celebratory reel that resonated with fans and set the tone for the celebration. Follow-up posts provided parade details, answering over 50 audience questions and keeping fans engaged.
Elevating Game-Day Experiences
Our pregame happy hour event brought fans together in a dynamic setting, combining social interaction, giveaways, and tickets to the game. This activation strengthened fan loyalty, increased game attendance, and reinforced the Rangers’ reputation as a brand that prioritizes community and memorable experiences.
